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How can I encourage customers to open my payment links?

Find out how branding and clear communication can help customers recognise and trust your payment links

Customers may be less likely to open a payment link if they were not expecting it or do not recognise the sender. Clear communication and consistent branding can help improve payment-link open and completion rates.

Tips for improving payment-link open rates

  • Tell the customer that you are about to send a payment link and explain what the payment is for.
  • Use a clear email subject line or message that includes your business name.
  • Customise your Hosted Payment Page by adding your logo and business branding.
  • Customise the order-confirmation and payment emails sent from Cashflows Portal so customers can recognise your business.
  • Check that the customer’s email address or mobile number is correct before sending the link.
  • Avoid sending duplicate links unless the customer asks you to resend one.
  • Ask the customer to check their junk or spam folder if the email has not arrived.

Important: Only send payment links using the approved Cashflows payment-link process. Never ask customers to send card details by email, text message or another messaging service.

For more information, download our guide: Customising a Cashflows hosted payment page